Beier Group Learnership Programme 2026
Breaking into the marketing industry can be challenging for recent graduates, especially when most employers expect candidates to have prior workplace experience. While earning a diploma or degree is a major achievement, practical exposure often becomes the missing piece that opens the door to permanent employment. Programmes like the Youth Employment Service (YES) initiative are helping bridge that gap by providing unemployed graduates with valuable workplace experience in real business environments.
The Beier Drawtex Healthcare Learnership Programme 2026–2027 offers unemployed South African marketing graduates the opportunity to spend 12 months gaining practical experience within a professional healthcare business. Participants will strengthen their marketing knowledge, develop workplace skills and build experience that can significantly improve their employability after completing the programme.
About Beier Drawtex Healthcare
Beier Drawtex Healthcare is a South African healthcare manufacturing company specialising in medical, wound care and hygiene products. As part of the Beier Group, the company is committed to developing local talent by creating opportunities for young graduates to gain meaningful workplace experience through structured learning and skills development initiatives.
The YES Learnership Programme reflects the company’s commitment to youth empowerment and workforce development.
About the Beier Group Learnership Programme 2026
The programme is a 12-month Youth Employment Service (YES) Learnership designed specifically for unemployed South African graduates who have completed a qualification in Marketing.
Successful learners will receive practical workplace exposure while working alongside experienced professionals in a corporate marketing environment.
Throughout the programme, learners will develop both technical marketing skills and the professional competencies needed to succeed in today’s workplace.
What You Will Learn
Successful learners will gain practical experience in various areas of marketing, including:
- Marketing support activities
- Brand promotion
- Customer engagement
- Social media management
- Digital communication
- Market research
- Marketing reporting
- Administrative support
- Professional workplace communication
- Team collaboration
- Business operations within a marketing department
This practical exposure allows graduates to apply the knowledge gained during their studies in a real working environment.
Minimum Requirements
Applicants must:
- Be South African citizens
- Be unemployed
- Be between 18 and 34 years of age
- Hold a Diploma or Degree in Marketing
- Be available for the full 12-month programme
- Never have participated in a YES Learnership before
- Have a positive attitude and willingness to learn
- Demonstrate good communication skills
- Be disciplined and punctual
- Be committed to personal and professional development
Skills That Will Help You Succeed
Successful candidates should demonstrate:
- Strong communication skills
- Creativity
- Professionalism
- Attention to detail
- Good organisational skills
- Teamwork
- Initiative
- Time management
- Problem-solving ability
- Basic computer literacy
- Interest in marketing and branding
Why Join a YES Learnership?
The Youth Employment Service (YES) initiative was established to help address youth unemployment by giving young South Africans meaningful workplace experience.
Participating in a YES programme provides several benefits, including:
- Valuable workplace experience
- Exposure to corporate environments
- Improved employability
- Professional networking opportunities
- Practical skills development
- Stronger CV
- Better understanding of business operations
- Increased confidence in the workplace
Many graduates use YES programmes as a stepping stone into permanent employment.
Career Opportunities After Completion
The experience gained during this programme can prepare learners for careers such as:
- Marketing Assistant
- Brand Assistant
- Digital Marketing Coordinator
- Social Media Coordinator
- Marketing Administrator
- Communications Assistant
- Customer Engagement Officer
- Marketing Executive
- Content Marketing Assistant
- Promotions Coordinator
The skills developed are also transferable across industries including healthcare, retail, manufacturing, FMCG, financial services and technology.
Benefits of the Programme
Successful learners will benefit from:
- 12 months of workplace experience
- Practical marketing exposure
- Professional mentoring
- Corporate work environment
- Skills development
- Industry experience
- Enhanced employability
- Career-building opportunities
- Workplace readiness training
- Professional networking
Why Marketing Experience Matters
Marketing continues to be one of South Africa’s fastest-evolving career fields. Businesses increasingly rely on professionals who understand digital marketing, customer engagement, branding and communication strategies.
Graduates with both academic qualifications and practical workplace experience are often more competitive when applying for permanent marketing positions. This programme provides an opportunity to build that practical foundation while learning directly from experienced professionals.
Thabang Maimela’s Tip
Marketing employers don’t just evaluate your qualification they also look at how you present yourself. Before applying, update your CV, ensure your LinkedIn profile is complete if you have one, and highlight any university marketing projects, campaigns or volunteer work you’ve completed. Demonstrating initiative outside the classroom can help your application stand out.
How to Apply
Interested applicants should submit their applications through the official Beier Group recruitment platform before the advertised closing date.
Before applying, prepare the following documents:
- Updated Curriculum Vitae (CV)
- Certified copy of your South African ID
- Certified copies of your Diploma or Degree in Marketing
- Academic transcript (if requested)
- Any additional supporting documents requested during the application process
Ensure that all information submitted is accurate and that your contact details are current.
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Closing Date: 10 July 2026
Apply Now For The Beier Group Learnership Programme
Disclaimer
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